When a decade has passed since we introduced visual identification for Euro Styl, we felt successful. The logo has stood the test of time. The values that we have coded are permanent.
In 2017, the company became a part of the Dom Development SA Capital Group from Warsaw, which is not only the leader of the Warsaw’s market, but also one of the largest and longest-running developers on the Polish market.
Luckily for us it turned out that we can fight in the competition to create another logo and develop a complete system of visual identification. Apart from information important to us, such as archetypes, market share, recognition of the company or strategic assumptions, the competition brief assumed that the new logo should refer to the current logo, but at the same time it should fit in with the character of the Dom Development Group's logo.
The implementation of the new system and the rebranding campaign were planned for June 2019.
We had started work in a team of three graphic designers by creating conceptual sketches, then we chose versions of signs that would best fulfill the assumptions of the brief. We sent out refined versions for the contest... and we have been waiting for the verdict.
The jury decided that the following logo would best meet the objectives set for the agencies participating in the competition.
After the final finishing of the logo, that is the typography and color palette, we went to the technical stage, during which we verified how the sign would behave on various media, with the use of all available techniques. This stage allowed us to eliminate the risks that could appear in the subsequent work with the sign.
The next step was developing of a key visual - a set of characteristic elements from which all layouts will be created. Total assumptions were developed in the form of the Visual Identification Book, which contains a set of guidelines, facilitating the use and production of materials used by Euro Styl S.A.
After developing a complete visual system, we were asked to prepare graphics for the rebranding campaign, which would clearly communicate the change. We decided to create a positive creation that will welcome the residents of the Tri-City. The old Euro Style logo was shown only in the form of a signet on the building. Due to the fact that the company has merged with the Warsaw developer, in the background there are characteristic buildings of the Tri-City and Warsaw.